Vicks
DayQuil, NyQuil, ZzzQuil
Apparently, the world doesn't stop because you're sick.
(Shocking... I know, right?!)
That's where we come in:
Our job is to help you do yours!
(But don't worry, we're still working on that first thing.)
Television
You might not be able to control when illness hits, but you can control how you deal with it. Choose NyQuil and DayQuil, so that you never have to choose to miss the BIG day!
Radio
The original brief asked for 2 radio spots. However, the client liked my scripts so much that they asked me to write 3.
In addition to writing each commercial, I also selected the VO's, chose the music, and made the final decisions in the studio.
Digital/Social Media
When kids go back to school, they're more likely to get sick... But it’s not only their health that’s at risk.
This digital campaign reminds moms that “back-to-school" season means it’s almost "cold and flu" season.
Print / OOH
Sometimes it's hard to relax after a long day...
Concept: When life keeps you up, ZzzQuil helps you sleep.