Lipstick Queen
Call, text, DM, pigeon carrier?
Dare to say more––with less.
Let your lips speak for themselves.
DIGITAL: This Social Media campaign shares funny, relatable moments that would make any lipstick lover smile.
PRINT: Targets a fresh generation of "Lipstick Queens."
Although the brand is lip-centric, we helped launch Lipstick Queen's first ever collection of eyeshadow and blush!
The goal was to remain true to their core values (by focusing on the lip), while also intriguing a younger audience.
As a nod to Lipstick Queen's loyal followers, I the campaign hinted at a life of luxury. I also restructured the brand's tone of voice to feel more youthful, happy, and fun.
Concept: Your Queendom Awaits.
