Home Depot

80% of home improvements are initiated by women.

60% of all Home Depot purchases are also made by women.

Statistics show that women get things done!

So  I transformed the word "homemaking" into something a bit more literal.

Concept: She Built It

Need a handyman? Why not call a handyWOMAN?

Home improvements could use a little improving...

Let's start early!

Home Maker's Club: A program that focuses on giving little girls the basic knowledge of hardware and home improvement projects.

Girls will be able to earn badges for completion in areas such as plumbing, painting, and electrical. We want to change the stereotypical perception of a 'homemaker' and reverse gender roles in society.

Social: #SheBuiltIt submissions would live on Pinterest, along with post do-it-Herself ideas and the progress of the Home Maker's Club.

Digital + OOH Program